Ursa Freedom Project

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Ursa Freedom Project is an independent project driven by people who are passionate about conserving bears and their habitat.

UFP mission
Ursa Freedom Project collaborates with others to give voice to the world’s bears through story and art so they may grow into a larger collective destiny with humans to heal their circumstances.

UFP focus
Six of the world’s eight bear species are threatened with extinction as a result of human activities. Even "least concern" species such as the brown bear are at risk of extirpation in certain countries. Many threats face each bear species, making strategies for local conservation necessary.

UFP strategy
UFP collaborates with organizations and individuals to assist on-the-ground conservation efforts in local communities. We enfold bears into story so their voice is heard and validated -- an act that allows bears to be received into culture and their lives transformed through acceptance. UFP advocates to conserve bears and their habitat and to free bears from persecution and exploitation by unleashing the power of knowledge and collective visualization to open hearts to understanding, wisdom, compassion and tolerance.