AMAIDI recruited and sent two sales specialists (as pro bono consultants) to assist and advise the project partner to develop a women empowerment project.
As there was no financial support/funding, the Women produced pearl necklaces out of colored paper (old fashion magazines) or bags from plastic waste.
With the sale, the project partner run more projects. In addition the participating women are able to pay food, doctors, medication and school fees.
At the moment, a marketing specialist from our team is busy to form a funding concept for an internet platform for selling handmade products from underdeveloped countries.