#Humanity suits you best

During the European Fashion Weeks, Germany’s largest online donation platform, betterplace.org, and advertising agency FCB Hamburg join forces to launch the pretend fashion label „Epic Escape“ in order to raise awareness and funds for the ongoing refugee crisis in Europe. After our huge success working alongside partners and prominent supporters during the Berlin Fashion Week, we want to spread the message further to London, Milan and Paris.

Print ads, social media, influencer and guerrilla marketing promote the supposedly new fashion brand. The models are Syrian refugees sharing their true and touching stories. Get the stories behind the looks at www.humanity-suits-you-best.com because “#humanity suits you best”!

Why are we doing this? We want to touch people with these emotional stories and, at the same time, encourage greater empathy, understanding, and willingness to help refugees. #humanity suits you best!

Find out more at: http://www.humanity-suits-you-best.com

Grab the campaign sweater at: https://shop.spreadshirt.de/menschlichkeit