managed by R. Pickl
Practical, Participatory and Appropriate Social Mobilisation and Messaging. In 2007 a group of artists and activists came together to create an association with the aim of using music in a truly unique participatory approach for HIV/AIDS campaigns and awareness raising.
Using music as a tool for social change Positivo began developing a method for highly effective public health messaging with Mozambican school children.
Guiding ethics of the association
Positivo start from the assumption that Mozambicans are capable of making correct/healthy life decisions when presented with correct/healthy information.
Positivo don’t impose their message on the target group. The team works alongside the target group, as equals, with the purpose of creating a message together, using the medium of music.
If you want to change behaviour within a designated social group, you must engage the group in dialogue and listen to them.
Mozambicans have the solutions to their problems, Positivo simply amplify their messages through music.